Lee Rand
President
Lee Rand founded Rand Market Research in January 1997. A long-standing figure in the North American market research industry, Lee still has the same passion and drive to help her clients win as she did when she started her career in market research and consulting more than twenty-four years ago. Her mastery of qualitative and quantitative research techniques, across a broad range of industries, categories, brands and businesses, allows her to add value to every project from start to finish.
Prior to founding the firm, Lee worked as a Research Manager for Kraft Canada, and Sklar Wilton & Associates. In both of these positions, she was responsible for managing the qualitative and quantitative market research needs of her clients (internal at Kraft Canada and external at Sklar Wilton & Associates). As such, Lee has a strong understanding of both the client and supplier side, as well as extensive experience across a broad range of methodologies including qualitative, quantitative and secondary source research.
Michele Hirak Fletcher
Executive Director, Strategy & Insights
Michele is a seasoned marketing and research specialist with over 27 years of experience. Her practice spans an extensive range of methodologies and techniques across global companies and brands within consumer goods, retail, financial, service, and non-profit industries. Michele has a keen curiosity for human behaviour and is well-versed in leveraging insights to inform marketing strategies for business growth.
A member of the Rand team since 2002, Michele brings a valuable mix of consulting and client-side experience to every project she leads. She has a first-hand appreciation of the marketing decisions and challenges faced by clients, having previously worked in Brand Management and National Sales prior to joining Rand Market Research Corp.
She launched her career at Kearney Management Consulting where she worked on large strategic B2B initiatives driven by CXO level management. For two decades Michele has also served as an active Board of Director, Council Member and Youth Coach with non-profit community organizations. In addition to her industry work, Michele aims to inspire the next generation of marketers through her instructional work as a post-secondary Marketing Professor.
Tamara Amar
Executive Director of Qualitative Research
Tamara is a RIVA-trained moderator who has been with Rand Market Research since 2001. In her many years in the market research field, she has accumulated vast experience working across a broad variety of consumer packaged goods categories, as well as retail, financial and service based industries.
Prior to joining Rand Market Research, Tamara worked extensively in the not-for-profit sector, both in the United States and abroad.
Amelia Cheston
Director of Quantitative Research
Amelia developed a curiosity for market research while completing her MA in Sociology at Queen’s University. After graduating, her genuine interest in human behaviour and consumer culture led her to pursue a career in market research. She then completed the Research Analyst Post-Graduate Program at Humber College, where she received specialized training to work in the research industry.
Since joining Rand Market Research in 2016, Amelia has gained a wealth of experience working across a broad range of industries including consumer packaged goods, retail, finance, and education. While she is skilled in both qualitative and quantitative research, she particularly enjoys designing and executing quantitative projects, and has been leading the quantitative side of the business since 2022.
Katrina Andrews
Director of Qualitative Strategy & Insights
Katrina is an expert moderator with over 20 years of experience in the field. She works in North America and globally across a wide range of industries including food and beverage, retail, finance, tech, and pharmaceuticals.
Katrina came to market research through anthropology and a desire to understand people and why they do what they do. She was fortunate to have trained under premier experts in the industry early on in her career and learned to apply her natural curiosity about people into strategy-shaping brand insights. She has a genuine interest in her respondents and what they have to share, allowing her to build rapport easily and naturally and to dig deeper to reveal important consumer truths.
She is particularly skilled in exploratory work designed to uncover foundational insights, as well as multi-phase creative development from insight generation to concept development workshops with consumers or clients through to executional assessment.
She enjoys spending time outdoors and traveling with her partner and two young daughters.
Eva Blaff
Director of Quality Assurance and Recruiting
Eva has been managing Recruiting and Quality Assurance at Rand Market Research Corp since 2008. She works closely with recruiting companies across North America to ensure that our recruiting is the best in the industry.
Eva has a Bachelor of Science degree from the University of Toronto. Prior to joining Rand Market Research, Eva worked in the retail industry for ten years and then spent her favourite ten years as a stay-at-home mom, enjoying every moment with four amazing children.
Ready To Get Started?
Drop us a line today and let's talk about your next project.