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Lee Rand


Lee Rand founded Rand Market Research in January 1997. A long-standing figure in the North American market research industry, Lee still has the same passion and drive to help her clients win as she did when she started her career in market research and consulting more than twenty-four years ago.  Her mastery of qualitative and quantitative research techniques, across a broad range of industries, categories, brands and businesses, allows her to add value to every project from start to finish.

Prior to founding the firm, Lee worked as a Research Manager for Kraft Canada, and Sklar Wilton & Associates. In both of these positions, she was responsible for managing the qualitative and quantitative market research needs of her clients (internal at Kraft Canada and external at Sklar Wilton & Associates). As such, Lee has a strong understanding of both the client and supplier side, as well as extensive experience across a broad range of methodologies including qualitative, quantitative and secondary source research.


Michele Hirak Fletcher

Executive Director, Strategy & Insights

Michele is a seasoned marketing research specialist with over 22 years of experience. Her practice spans an extensive range of methodologies and techniques across global brands and categories within consumables, retail, financial and service industries.

Michele brings a valuable mix of consulting and client-side experience to every project she leads. She has a first-hand appreciation of the marketing decisions and challenges faced by clients, having worked in Brand Management and National Sales at Unilever Canada prior to joining Rand Market Research Corp.

Michele’s true passion and curiosity for consumer behaviour led her to Rand Market Research, where she has been since 2002, now serving as Executive Director. Having been on both sides of the client-supplier relationship, she prides herself on delivering insightful, relevant and actionable research.

She launched her career at A.T. Kearney Management Consulting where she worked on large strategic initiatives driven by CXO level management. For over a decade, Michele has also served as an active Board of Director, Council Member and Coach with non-profit community organizations.


Tamara Amar

Director of Qualitative Research

Tamara is a RIVA-trained moderator who has been with Rand Market Research since 2001. In her many years in the market research field, she has accumulated vast experience working across a broad variety of consumer packaged goods categories, as well as retail, financial and service based industries.

Prior to joining Rand Market Research, Tamara worked extensively in the not-for-profit sector, both in the United States and abroad.


Catalina Mejia-Rozo

Director of Quantitative Research

Catalina has worked as a market researcher for over 18 years. As Director of a market research firm in South America for more than 6 years, she pursued state of the art research trends and pioneered the implementation of new methodologies and technologies in the field. She developed a special interest in understanding lifestyle trends through psychographic studies and implementing neurophysiological technologies such as eye tracking.

She strongly believes in the power of numbers and the importance of statistical analysis. Her strong quantitative background and analytical thinking has helped her deliver customized solutions, actionable insights and powerful strategies for local and multinational clients in the consumer goods, beer, telecommunications, financial and retail industries – among others.

Her passion for continuous learning and exchanging ideas has motivated her to work as a market research professor and to participate as a speaker in international congresses for the last decade, satisfying her need to continuously face new challenges and expand her knowledge.


Amelia Cheston

Research Manager

Amelia developed a curiosity for market research while analyzing loyalty marketing for her MA thesis in Sociology at Queen’s University. After returning from a year of traveling abroad, she completed the Research Analyst Post-Graduate Program at Humber College, where she received specialized training to work in the research industry.

Since joining Rand Market Research in 2016, Amelia’s initial curiosity has flourished into a passion for understanding consumer behaviour and uncovering actionable insights. As a creative and analytic thinker, she thoroughly enjoys translating qualitative and quantitative findings into compelling data-driven stories that bring the consumer’s voice to life.


Eva Blaff

Director, Quality Assurance and Recruiting

Eva has been managing Recruiting and Quality Assurance at Rand Market Research Corp since 2008. She works closely with recruiting companies across North America to ensure that our recruiting is the best in the industry.

Eva has a Bachelor of Science degree from the University of Toronto. Prior to joining Rand Market Research, Eva worked in the retail industry for ten years and then spent her favourite ten years as a stay-at-home mom, enjoying every moment with four amazing children.

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